At Custom By Trade, we love the projects where the smallest details carry the most brand weight—because in premium product experiences, packaging isn’t an accessory. It’s part of the story.
Recently, our team partnered with SGK to produce custom packaging elements for Nike—frosted zipper poly bags designed to present product cleanly, protect it in transit, and still feel elevated the moment it’s handled.
The Objective: Brand-Right, Premium, and Production-Ready
Nike packaging has to hit a very specific standard: intentional, modern, and polished—without feeling over-designed. The goal was simple: deliver packaging that looks premium in-hand, photographs well, and reflects Nike’s attention to detail.
Why These Bags Matter
On paper, “a bag is a bag.” In reality, the material choice, finish, and print quality can completely change how a product is perceived. Frosted film gives a modern, elevated look that feels intentional—while still offering subtle visibility and depth. The zipper closure adds utility and a premium, reusable feel.
For Nike, those details matter because every touchpoint is part of the brand experience—especially when packaging is used for seeding, internal distribution, or curated drops.
CBT’s Approach: Make It Easy, Make It Excellent
Our role was to take the request and make it frictionless—while protecting the brand standard from the typical production pitfalls (thin whites, muddy edges, incorrect sizing, rushed proofing, inconsistent placement, and last-minute surprises).
To get it right, we focused on tight spec alignment, clean artwork execution, disciplined proofing, and dependable production coordination from start to finish.
The Takeaway
This project is a snapshot of what Custom By Trade does best: deliver brand-right, premium physical assets with speed, accuracy, and production confidence.
If your team needs custom packaging, influencer kit components, or high-touch brand production—CBT is built for that lane.